Distill the Excitement

Pernond | Dunwoodie Communications

How do you distill the excitement of a major recipe contest into 8 panels? With ingenious roll folds, perfs, and outstanding design. Designed as an editorial aide for major food and beverage editors, it quickly caught on with major chefs, restaurateurs, and at-home culinary artists. Originally intended for short-term release following editorial coverage, the recipe card packet was reprinted for additional distribution to devoted customers.

Marketing, Collateral, Consumer, pr, special events