Name

Elizabeth

About

Engage! Enhance! Empower!

Three simple words serve as mantra, promise, and gateway to building relationships through response-based copywriting and creative direction.

As a client, this means a creative process that can be scaled to any goal, media, or market. The result will show in creative content that is richer and more relevant to customers and communities. Ultimately your organization is empowered internally and externally to seek, share, and achieve more.

Proof? A major global bank launched a new retail service. Our integrated launch campaign helped deliver year-end deposit goals in the first month of operation. The campaign became a model for numerous regional launches in premier US markets.

As your consultant, my personal versatility, creativity, and drive for authentic conversation have helped me to engage an extended range of markets. Just how extended?
. . . international privates bankers . . . Mensa-certified geniuses . . .luxury fashionistas . . . even NASCAR enthusiasts.

While that's a stretch for most writers, it's my natural style to seek and develop authentic conversation that engages consumers and brand experience. The result is copywriting and creative direction that effects changes by calling people to action.

Here are some highlights from my LinkedIn profile -- http://www.linkedin.com/in/eamcc

. Chief Creative Officer, EAM Creates, a creative consulting firm specializing in Web 2.0 and relationship marketing

. Adjunct Assistant Professor of Business, New York University, School of Continuing and Professional Studies

. Author of Elements of Direct, Interactive and Multichannel Marketing (DMEF, 2004) and Creative Elements of the Direct Direct Response Message (forthcoming, 2009)

. Agency trained in direct marketing arms of Saatchi and True North organizations.

Thank you for your consideration. Look forward to learning about your organization's needs and goals.

Elizabeth

P.S. These five samples show my macro-to-micro versatility. For a closer look, click through the featured links to my Picasa web album where you'll find slide presentations and additional content.

Specialties

  • Web 2.0
  • Media
  • Direct Marketing
  • B2C
  • B2B
  • Education
  • Financial Services
  • Copywriting
  • CMR
  • Creative Strategy

Skills

  • PowerPoint
  • Word
  • copywriting
  • proofreading
  • editing
  • Creative: strategy
  • brand. Software: Dreamweaver
  • Quark
  • Blackboard